If you’re developing a new website, or just want to improve the natural search results of an existing website, there are a few Internet marketing secrets you need to be aware of - especially those that can provide a significant boost to your rankings.
Marketing Experts Start with Google
Ask any marketing expert where he or she would spend their search engine optimization efforts and they will undoubtedly say “Google”. Do what you can to rank well on Google. As a result, you will see results on other search engines as well.
If you’re an established business, chances are that your web site has been up for more than a year. Google likes to see longevity and commitment. If you plan to be around for some time, register your domain for three years and show Google that you’re in business to stay.
Optimize Your Home Page for a Keyword Phrase
You have to use the right keywords if you want your website to appear at the top of any search result list. This can be tricky because most single key words are very competitive. What to do? Another internet marketing secret is to use a keyword phrase, not just a single keyword.
On Page Optimization
If you are going to rank well for any keyword phrase, you need to effectively manage your on page optimization.
The Internet marketing secret here is to copy your competition and do things slightly better.
You will need to copy what the best websites for that keyword phrase have done and improve upon it. You don’t need a marketing expert to show you how to do what I’ve just described, simply copy the best and evaluate each point noted. Shape your site to appeal to Google and other key search engines.
Off - Page Optimization
The final Internet Marketing Secret you must learn is the importance of off-page optimization. This refers to the number of links pointing to your site, the PR rank (stands for Google Page Rank) of the sites linking to you, and the Anchor text of the link.Once you begin developing links, you’ll need to monitor them on an ongoing basis. Keep in mind that you will often have to provide a link on your website to the third party site. Be sure to create a links page where you maintain your link exchanges and monitor it regularly to insure that third party links to your domain still exist. If removed, you should remove your link as well.
The Internet marketing secrets shared in this article are essential for improving your search engine results. Take your time and implement each one in a controlled and disciplined manner and you will see your rankings improve.
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MICHAEL FLEISCHNER(internet marketing expert) http://www.marketingscoop.com/Internet-marketing-secrets.htm
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