Time Machine, in Mac OS X 10.5 (Leopard)

http://www.pcworld.com/article/id,140663-page,1-c,technology/article.html

Time Machine, in Mac OS X 10.5 (Leopard)

Photograph: Marc Simon
Innovation: Backs up changes hourly to an external drive behind the scenes, then lets you "go back in time" to restore data.
Benefit: Makes light work of the one task that every computer user should do and most people put off--and gives the function a pretty face, to boot.
Time Machine is the killer feature in Leopard. You'll either love or hate this wild and wacky space-and-time user interface, but performing backups will never be the same. One question: Why doesn't Windows Vista have anything this simple and useful?

Comment:In this competitive business world, companies have to not only make good products but also inform consumers about the benefits of their products to maintain a good position in customers’ minds for profit maximization. Cultural messages contain symbols, morals, rules of behaviour and knowledge, all of which affects the decision process of customers in terms of selecting or prioritising wants for goods/services (Jennet, Hennessey, 2005). In order to succeed in global market of technology, Mac OS has to appeal the needs of users’ needs and inform them about the features of this product very well. Otherwise, users may go backward while considering to welcome this product to their lives. Additionally this new product is also a very good example of Macintosh's innovative image on our minds. They are famous of producing handy and usefull products allways making things easier or more enjoyable in our lives. "Why doesn't Windows Vista have anything this simple and useful? " is a summary of Macintosh's being one step ahead in producing value for customers and they are also using this as a marketing tool.


Ali Ümitcan Sevin
107604083