According to Innovation: The Classic Traps Article by Rosabeth Moss Kanter published on Harvard Business Review (2006, December Issue), Kanter emphasises on executive's common mistakes about innovation: Here some lesson higlights derive from repeated mistakes:
Strategy Lessons
- Not every innovation idea has to be a blockbuster. Sufficient numbers of small innovations can lead to big profit.
- Don't just focus on new product devolopment: Transformative ideas can come from any function. Such as finance, distribution, positining
Process Lessons
- Tight controls strangle innovation. The planning, budgeting and reviews will squeeze the life out of an innovation effort.
- Companies should expect deviations from plan
Structure Lessons
- While loosening formal controls, company should tigthen interpersonal connections between innovation efforts and the rest of the business.
- If companies create two classes of corporate citizens-supplying the innovators with more perks, privileges and prestige-those in existing business will make every effort to crush the innovation.
Skills Lessons
- Even the most technical of innovations requires strong leaders with great relationship and communication skills.
- Members of sucessfull innovation teams stick together through the devolopment of an idea, even if the company's approach to career timing requires faster job rotation.
- Because innovations need connectors - people who know how to find partners in the mainstream business / outside world- they flourish in cultures that encourage collaboration.
Yasemin Erdemir
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment