New marketing, improved marketing, apocryphal marketing ( is one marketing concept enough ? )

Summary

This article has charted a brief conceptual history of recent marketing thought. It relates with truth, value of marketing concept and nature of marketing. Truth is very important issue in marketing. Without truth, there is no trust and without trust what passes as truth is just utilitarian rhetoric.
Satisfying customer is a primary goal for marketers, namely marketing’s response and customer needs.
There are 3 types of marketing concepts that we knew; new marketing, improved marketing and apocryphal marketing.
The new marketing as a function rather than an occupation and saw it and goods/service performance as mutually dependent relaties, actioned by part-time marketers.
In the new marketing, performance becomes the most important P. However it has yet to find its proper place in the marketing Lexicon at the first.
The relationship between marketing and selling has never been resolved. New marketing focused on quality of product, service and experience to satisfy customer’s wants and needs.
Improved marketing redefine the contemparory marketing domain, thinks that organizations can discover what customers want and provide products to match. Customer behaviour is predictable and manageable. Quality is important, needs and wants are recenceived as features and quantities and role of the organization is corresponding with the marketing concept to provide appropriately satisfying outputs.
Market orientation (MO) brings benefits, but it is difficult to implement. Relationship marketing (RM) asked to fields of beyond B2B and services into wider and more generally centrived product.
The apocryphal marketing; marketers tease not please their customers and should use pre-marketing ideals to address a new preoccupation with consumption. The product innovativeness and aggressive adverting outperform other more customer-focused approaches. It thinks that, customers don’t knew what they want, products are desired and consumed as signifiers of status, social and cultural belonging. Quality is the most prestigious option with plentiful consumption a defining factor.
Innovation and creativity are stated with focused on consumers and little paid to that of the organization is defined as the marketer’s role.
On the other hand market orientation (MO) is directed at both customers and organisation.
In marketing space, there are some marketing styles. If we are deliver truth then we earn the customer’s trust. We have two marketing concepts, first one; will focus unashamed, upon organizational objectives and pursuing what would be right for the consumer. This will be the domain of the full-time marketer, where the seven veils of marketing mystery can be practised with honour and impurity.
The second will concentrate, again with conviction on what would be right for the consumer and what should be right for the organisation. This will be domain of the part-time marketer, where organisations will grapple with the explosion of subjectives.
The full-time marketer establishes expectations and part-time marketer delivers on perceptions; everyone knows that satisfaction is a function of both.


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