“The Coming Age of Electronic- Based Personal Relationships” by Linda Jane Coleman and Nisreen Bahnan

“The Coming Age of Electronic- Based Personal Relationships” by Linda Jane Coleman and Nisreen Bahnan

In this article Coleman and Bahnan talks about a very popular concept nowadays which is online dating. However; they look at this concept from a different angle and they search how this seemingly very irrelevant area has become a tool for marketing.

Although, many of us may still think that online dating is rather absurd, freaky and pathetic sometimes. The article contrarily shows us that infact more and more people are choosing their mates via internet nowadays. The net with its no bondaries opens up new visions for those who does not want to be confined to their own environment to find their partners. As Coleman and Bahnan says there ara many choices and opportunities via web and plus it is safe since first you start to know people by their attitudes and then you get to know them via their physical appearance. As they point out in their articles, it is as if knowing someone “inside out”, which avoides the inevitable prejudices that you would when you physically meet someone for the first time.

Coming to the issue of marketing, well as Coleman and Bahnan says strangely or maybe not so, the people are willing to pay to find a partner via the net and they state the amount paid ranging from 25 to 30 dollars which is not a small amount if thought cumulatively. Moreover, it is easy to think of thisnew trend as just one branch of marketing since first you pay to get a benefit which is partners in this case and then you advertise yourself. You carefully describe yourself and expect that someone that matches your character comes and finds you out or vice versa. Therefore in the end, it seems that you pay a certain amount of money to get a utility to get a service and advertise yourself . That is why this new media is seen as a new tool of marketing since anything is possible via these websites. Even you can find a soul mate for your pet.

When once again one thinks of the recent trend, then s/he immediately realizes that this new trend does not seem to be that freaky anymore. In the end what may be wrong about having no boundaries, being global, not being confined to a limited area and being free in all your choices. So if you still think that this is weird, I suggest that you look at the matter from a brand new angle and do not avoid sparkling marketing opportunity there!

Banu Paksoy
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