It is too hard to keep visitors in your website if it is first, visitor decide to continue or escape in 3 second so you must decide what you will show to visitors at the entrance according to your purpose. Web designers must not write long paragraphs at first page, they should put important articles on first page and must highlight or remark it to show visitor. Another important thing is you should beware from Giving Web Visitors Too Many Distractions. This can direct visitors other then they need. If visitor want to buy from your web site the important thing is trust, visitor must be already convinced while he or she visited your web site. You can get this trust by high-class looking or giving info about your company and history.
If visitor got good impact from your web site of course he or she will visit your site again if want to buy something or just surfing. If you get the visitor you can start to second stage to keep your visitor without escape and sell more, while doing this you must not show many offer just what the visitor interested in because if you start to show them many articles they can become bored and escape. After choosing the item which visitor want to buy there must be a really simple click to ‘buy now’ some sites have but still not direct. You should to direct pay and go for no time customers. You must keep your visitors data and should keep their opinions about your website to improve but you must avoid long form which make boring visitors. Maybe you should ask little questions every time maybe just one not more because percentage of filling forms is less then starting and not completing ones.
Anyway there are many ways of getting visitors to your website but hard thing is to keep them and enter again your website. For winning visitors your website must be clear, authoritative, trustworthy, and easy to navigate.
Melih Kocaoglu
107604015
Reference:
http://www.marketingscoop.com/why-losing-traffic.htm
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