LONDON - International financial services provider Fortis has hired Grey Group Europe, Middle East & Africa to its £100m global creative account.
The agency was hired to the account following a three-way competitive pitch process.
The appointment represents the first time Fortis has consolidated its global advertising business into one network. The Fortis brand has presence in more than 50 markets around the world but the majority of the brief will focus on Europe and in particular the UK, France, Germany, Poland and Turkey. Fortis currently invests around £2m a year on advertising in the UK.Last year, Fortis ran an international brand campaign under the strapline ‘Getting you there' to align its business under a single strategy.
Kaynak: http://www.brandrepublic.com/Marketing/News/763608/Fortis-hires-Grey-100m-global-ad-business/
Huseyin Imamoglu
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