Kodak's Hayzlett sees big picture: He values digital, preaches print.
Marketing News , 7/15/2007, Vol. 41 Issue 12, p8-9
This article profiles Jeff Hayzlett who is the vice president and chief marketing officer of the Graphic Communications Group at Eastman Kodak Company. Hayzlett is a believer in the value of print advertising and says a mix of media will best serve marketers for some time. He points out that the Internet has increased the growth of print catalogs and believes that print media will never be completely replaced by online tools.
PINAR AKBAŞ
Marketing of Student
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