CONSUMER LOYALTY

Consumer Behaviour 2008

Richard K. Miller& Associates

Summary:
This article provides essential information every marketer and retail executive needs to know why consumers buy and how to influence their purchasing. Several recent studies have found that customers are easily influenced by a number of factors, and most will not hesitate to switch brands. The influence of cost considerations on brand loyalty increases as consumers are impacted by economic conditions, nearly half of all shoppers chase after sale items rather than choose a retailer based on loyalty, convenience, or other factors. Few things can affect customer loyalty like customer service, Loyalty and Customer Expectations, Loyalty Programs, Rewards Programs At Luxury Retailers, Customer Loyalty Engagement Leaders(for example apple,google,yahoo…)

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