The Organic Products in the Green Marketing Laboratory

Author: Victor Danciu, Ph.D. Professor, Academy of Economic Studies, Bucharest
Theoretical and Applied Economics
2008. Vol.01(518),Iss.01(518);p.11-20 Source: Directory of Open Access Journals Show In Clusters
Summary;

A healthy way of life requires green products which protect the environment and the
quality of life. Organic products have relevant green characteristics and particular benefits for the
consumers, the producers and the environment. The benefits support the rapidly growing world market
of organic food in both developed and developing countries.
Green issues and products have a growing importance in Romania. Even if the Romanians have not
become fans of the green products yet, a growing number of consumers prefer organic food. More
important, Romanian organic food has success on the export markets.
Supporting and promoting organic products on both domestic and international markets requires
significant efforts, including those in the green marketing area. The requirements of the green market-
ing imply new thinking and acting towards new responsibilities and solutions. The task of the market-
ing is to bring on the market the green problems under the form of new products, the change of the
existing products through ecological improvement and abandoning the ecologically obsolete prod-
ucts.

Ali Emrah Candan
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