Marketing and Marketing Consultancy in Eu

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Management & Marketing Consultancy in Europe

In this research paper the company “Datamonitor” generated an unbiased study for the use of consultancy for management and marketing. Some criterias are fixed to identify the market definition such as the comprised regions which are America, Euro, Asia-Pasific. The research is studied in spesific sectors and the paper is segmentated according to these sectors. By this segmentation it becomes easier to compare the sectors between eachother in terms of their growth.

Then, the research emphasis on the competitive consultancy market. This competition leads to a wide range of services. Even some companies develop their own consulting unit by in house business. Generally the demand structure of the market is B2B. In this market the barriers are hgh because this sector depends on exprience and good track record, so being reliable prevents new entries to come in. The higher exprience of the consultancy companies allows the higher lucrative contracts that they make.

To give a brief about the consultancy companies, the research focused one Deloitte & Touche. There are some information about the organizational structure and the relations between the financial sector of D&T. Afterwards the numerical valuea are given for he sector ant it is clearly seen that the sector iz growing between 2000 – present.