I discovered this new and unique Coca-Cola Japan product the other day in the vending machine near my home. It's called Fanta Furufuru Shaker.
In some ways it's reminiscent of those jelly drinks marketed by Weider Japan.
If you're not familiar with them, imagine a semi-soft version of Jello that's drinkable.
Where Coca-Cola Japan has added a twist is in adding carbonation that's activated by shaking the can.
The first mouthful feels a bit like Jello, but then the carbonation hits you, producing the sensation that you're actually eating your soda.
Less adventurous souls and the conventionally minded (in other words, adults), may find this off-putting.
But Japanese kids are going to, ahem, eat it up.
And you are simply not going to believe the TV ads.
Fanta Japan regularly produces fairly "out-there" commercials, but you won't want to miss the ones currently posted on their website. After you reach the top page, click on TVCM, then play the video that comes up in the main screen.
In particular, keep a close eye out for this character, whose can shaking technique is going to stimulate a lot of chatter in some quarters.
Posted by Michael Fiorella on May 06, 2008 at 07:08 AM
COMMENT: The Coca Cola Company does it Again!!!
Coca-Cola Japan introduces a new product. In fact, it’s a new idea as well as a new product: Eat your soda! The fabric of traditional soda has been altered and given a new function. A new perception has also been created: It is not exactly a beverage, it is more like jello. The bigger perception that will soon be created about this product will probably be during its marketing campaign: Children, the target audience, will be persuaded that they need and want this new jello/beverage. Do they really need it? Well, the Coca-Cola Company needs money, that is for sure. If the soda/jello is a success in Japan, it will probably cross borders to seek new markets.
Emre UNAL 106604190
No comments:
Post a Comment